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In honor of our new Spring Collection, we’re taking you behind the scenes into the Stio design process. We sat down with Director of Product Development, Kelly Hill, to talk about inspiration behind Stio’s first spring line and what life is like for a product developer in Jackson Hole. 1. Tell us a little [...]
We want you to get to know us better, so we created a short video to help us tell the Stio story. We hope you like it! [...]
A nice little storm came through Jackson Hole a couple weeks ago that gave the Tetons (and the valley) a nice blanket of snow. Considering that our last shoot was in the middle of summer, we were itching to get some shots of our Winter collection in the white stuff. Of course, weather in Jackson [...]
The mountains of the American West are where I’ve made my home for 35 years, the last 24 of those here in Jackson Hole. There is a passion in Jackson for a life lived outside, a life of adventure, travel and exploration, and this community continually fosters this mentality. Stio was created to capture this [...]
With our launch just around the corner, life has been moving full steam ahead here at Stio. After months of hard work, we finalized the catalog (gorgeous!) and added the last finishing touches to the new website (stellar!). Sunrise shot from our catalog The product looks awesome. Our friends are stoked. The mood around the [...]
After a few minor and somewhat “classic” construction issues, we have been making a lot of progress on our retail store and I wanted to share a few photos and highlights. The store is tracking nicely towards our revised target opening of October 1st…still a long way to go, but we are now into [...]
We’re ready to share. The Women’s Hometown Down Jacket is the first of our weekly Sneek Peaks! Visit the app on our Facebook page to check it out and sign up for a notice when it’s available. Enjoy! Go to the first Sneak Peek now! [...]
Many thanks to models who happily wore lined sweaters, midweight base layers and down jackets in the heat of July! Alpine start work days make for a charged office atmosphere. The slap stick humor starts around 1:00 pm and I found that I spent much more time looking for things that turned out to be [...]
The last few weeks here at Stio have felt like six months of work. Although I miss them dearly, I’ve been fortunate that my entire family is out of town for the month of July because the classic 14-hour entrepreneurial day has come back to haunt me with a vengeance! Just so much to do to get [...]
The Graphics Department here at Stio is looking for your opinion. Sulli has been on our case for the past week to create a sweet sticker design for a pre-launch release. Take a look at the concepts we put together and let us know what you think. (Please disregard the light grey background.) We [...]
