Earlier this week, Jeff Burke and Gear Institute published a great interview with Stio Founder/CEO Steve Sullivan. They discussed the inspiration behind the product, the entrepreneurial drive behind the company and the direct to consumer business structure.
“…’Sulli’ is at the helm again with a new outdoor apparel venture: Stio. The fledgling company “will offer a carefully curated collection of men’s, women’s and children’s apparel, bags and accessories made available direct via its full service e-commerce web store, consumer catalogs and flagship retail store in Jackson Hole.” The new take? Cut out pandering to the middle man and give outdoor consumers exactly what they want, direct to their doorsteps.”
Read the full interview, Into the Fray, at GearInstitute.com.