The definition of color changes as frequently as the weather in Jackson Hole. A blue is not just the color of the sky, a red cannot solely be described by a stop sign, green by leaves or yellow by the sun. Color is influenced by the trends and emotion of the time. One’s interaction and preference for a color is undoubtedly swayed by employment of hues in the masses and it availability to us in all the products we integrate into our daily lives. The color palette in Stio’s line to launch this fall 2012 appropriately honors the importance of color.
Determining the line’s color palette is a methodical and collaborative process between the entire brand team; designers, colorists, product developers, marketing department, operations and CEO. In a vibrant and inspired company such as Stio, this can make for some lively “conversations.” After much work and productive arguing, the palette that will inform the brand and color the participating Stio community was developed.
Stio developed a Fall 2012 palette in line with the design mission to create freshened classics and fashion forward technical wear for life. It integrates elegant blacks with edgy highlights, warm contemporary plaids and bold classic greens and blues. Influence is drawn from our personal bent, understanding of the community and keen observation of current trends.
As you explore the line, look closely at the color and its role it plays in the product. It is the subtle details in nature that continue to catch our attention. The mountains are never just the grey of the rock, they are blue and red with flecks of purple, same goes for your Stio jacket.