Rob Aseltine

Entrepreneur and Professional Skier


Salt Lake City, UT


Salt Lake City, UT

Before founding his own marketing and content company Blueberry Island, Rob lived out of his pickup camper chasing powder in the winters and waves in the summers. A born and raised Utahn, Rob is a champion of the Wasatch ski scene, and in the summer you’ll find him exploring the trails in the mountains and the waterways of the desert with his wife and dogs.

What are three ways in which being an entrepreneur and a professional skier are similar?

  • Dealing with setbacks. Skiing and running a business are two of the most inherently risky things I can think of. Having to perform and push through regardless of conditions, injury, and resources come with the nature of the work. You have to stay on your toes and be creative.
  • Networking. You have to build a community and a fan base. As a skier, you don't appeal to sponsors if you aren't outgoing and enthusiastic and in business the same goes for building trust in your existing partners and client relations.
  • Passion before purpose. My most successful projects as both a skier and an entrepreneur happen when my heart leads. You have to find and create compelling ways to share experiences that mean something to you. The more the project means to you, the more specific you will hone in on it's purpose, the better it will be received by others.

How does storytelling influence your time spent outside as a skier and outdoor enthusiast?

I often find myself awake early on camp trips or missing out on a joke during meal prep because I'm off wandering or taking pictures of something that caught my eye. It's a funny balance because sometimes my friends might think I'm disconnected but then they are really stoked when I come back with a unique picture, a new trail to discover, or an idea for a future trip. I've learned that skiing and my passion for the outdoors is generally a quest for me to find something that I love and share it with others. My mom used to complain that I wandered off often but I see it as a gift and without it, I don't think I'd find my inspiration.

What does Let The Outside In mean to you?

I tend to live by the motto "Do one thing a day that scares you." To me, this means to live with an open mind and try new things often. You become the best version of yourself through practice and understanding so let your fears go and let those new experiences in.