Rob Aseltine

Skier, Content Marketing Expert, Entrepreneur


Tyngsboro, MA


Salt Lake City, UT

Rob is a New England transplant that has made the Wasatch Mountains his home for the past 12 years. Since moving to Utah, he has been a go-to athlete for some of Utah's best photographers and filmmakers. While skiing has been Rob’s priority for the last decade, he is always on the lookout for new challenges, and now owns and operates a media agency which crafts imagery and stories for dozens of industry brands.

Life Motto: Trust your gut.

Top Adventure Bucket-list Item: Surf on every continent - excluding Antartica

What inspiration do you find in the outdoors?

Usually what draws me outside is the need to change my perspective. A good vantage point is great for self-reflection or having a quality chairlift conversation with a good friend really mends the soul when something might not feel right on the inside.

What are three ways in which being an entrepreneur and a professional skier are similar?

  • Dealing with setbacks. Skiing and running a business are two of the most inherently risky things I can think of. Having to perform and push through regardless of conditions, injury, and resources come with the nature of the work. You have to stay on your toes and be creative.
  • Networking. You have to build a community and a fan base. As a skier, you don't appeal to sponsors if you aren't outgoing and enthusiastic and in business the same goes for building trust in your existing partners and client relations.
  • Passion before purpose. My most successful projects as both a skier and an entrepreneur happen when my heart leads. You have to find and create compelling ways to share experiences that mean something to you. The more the project means to you, the more specific you will hone in on its purpose, the better it will be received by others.

How does storytelling influence your time spent outside as a skier and outdoor enthusiast?

I often find myself awake early on camp trips or missing out on a joke during meal prep because I'm off wandering or taking pictures of something that caught my eye. It's a funny balance because sometimes my friends might think I'm disconnected but then they are really stoked when I come back with a unique picture, a new trail to discover, or an idea for a future trip. I've learned that skiing and my passion for the outdoors is generally a quest for me to find something that I love and share it with others. My mom used to complain that I wandered off often but I see it as a gift and without it, I don't think I'd find my inspiration.

What does Let The Outside In mean to you?

I tend to live by the motto "Do one thing a day that scares you." To me, this means to live with an open mind and try new things often. You become the best version of yourself through practice and understanding so let your fears go and let those new experiences in.

At Stio we believe balance is the key, how do you practice balance in your day to day life?

It's important to listen to others. We can easily get consumed by our work, or passions, and at times our fears or problems. Sometimes our friends and family have a better gauge on how we spend our time than we do ourselves.

Check out Robs Stio features in Build The Perfect Bike Kit and Passage!