Rob Aseltine

Skier, Content Marketing Expert, Entrepreneur


Salt Lake City, UT


Salt Lake City, UT

Rob always had a vision that he wanted to surround himself with the outdoors and people who are pushing human limits. Whether that meant he was an athlete or someone who working with athletes, it didn't matter. He just felt it would be the most fun way to live my life. Somehow, through persistence and practice, he landed somewhere right in the middle.

What do you do to create balance in your life?

Eat when I'm hungry. Exercise when I'm restless. Work when I'm anxious. Chill when I'm tired. I think listening to what your body tells you is more important than anyone else's advice (except maybe my wife's). We all operate on our own frequencies.

What inspiration do you find in the outdoors?

Usually what draws me outside is the need to change my perspective. A good vantage point is great for self-reflection or having a quality chairlift conversation with a good friend really mends the soul when something might not feel right on the inside.

What are three ways in which being an entrepreneur and a professional skier are similar?

  • Dealing with setbacks. Skiing and running a business are two of the most inherently risky things I can think of. Having to perform and push through regardless of conditions, injury, and resources come with the nature of the work. You have to stay on your toes and be creative.
  • Networking. You have to build a community and a fan base. As a skier, you don't appeal to sponsors if you aren't outgoing and enthusiastic and in business the same goes for building trust in your existing partners and client relations.
  • Passion before purpose. My most successful projects as both a skier and an entrepreneur happen when my heart leads. You have to find and create compelling ways to share experiences that mean something to you. The more the project means to you, the more specific you will hone in on its purpose, the better it will be received by others.

How does storytelling influence your time spent outside as a skier and outdoor enthusiast?

I often find myself awake early on camp trips or missing out on a joke during meal prep because I'm off wandering or taking pictures of something that caught my eye. It's a funny balance because sometimes my friends might think I'm disconnected but then they are really stoked when I come back with a unique picture, a new trail to discover, or an idea for a future trip. I've learned that skiing and my passion for the outdoors is generally a quest for me to find something that I love and share it with others. My mom used to complain that I wandered off often but I see it as a gift and without it, I don't think I'd find my inspiration.

What does Let The Outside In mean to you?

I tend to live by the motto "Do one thing a day that scares you." To me, this means to live with an open mind and try new things often. You become the best version of yourself through practice and understanding so let your fears go and let those new experiences in.