Simi grew up spending every possible minute he could in the Colorado mountains out his back door. It didn't matter what season it was or what piece of equipment Simi was strapped to, he knew that just being outside was and is what makes him tick. After spending 10+ years racing and traveling full-time on the cross-country ski World Cup, Simi is finally settling back into mountain town life with his partner and best friend, Sophie. Whether it's hunting for unknown stashes of cold powder in the Elk Mountains, riding endless miles of single track in western Colorado, or putting on the river for a week long float through desert canyon country, you can can be sure to find them living every moment possible in the landscapes that give them adventure, freedom, and purpose.
What does living the mountain life mean to you?
Living the mountain life means being part of a community of people who share, protect, and pass on the same values that you do. Those values, like hard work, integrity, and environmental stewardship, are shaped by spending time outside in the mountains with each other.
What's one of the best decisions you've ever made?
The best decision I ever made was when I decided I wanted to spend the rest of my life with my wife, Sophie. Thankfully, she agreed.
Describe what your perfect day in the outdoors looks like.
My perfect day starts in the dark, super early, with a long skin on fast, frozen corn. I do a monster traverse, skiing 15,000' vert on perfect buttery spring snow, with a few super sketchy ridge sections that require sharp crampons and unwavering focus. I'm back to town for a late lunch, catch a quick nap, then ride tacky desert single track in the late afternoon sun. I end the day surfing the Glenwood river wave using our car headlights to see for the last couple rides. A Modelo, a torta, some laughs with friends, and then bedtime.
What's one reason you love working with Stio?
Stio encapsulates what it means to be a part of a mountain community. Every piece of clothing and gear they make is designed to give you the tools to be part of that community of skiers, riders, climbers, runners, and boaters.
Do you have any goals or objectives for the coming year?
My biggest goal is to ski the Elk Mountain Traverse in 24 hours or less (6 peaks over 14,000'). To my knowledge, it's never been done in one push before, mostly because it would take INSANELY PERFECT conditions. It's lofty, but I know it's doable with the right planning, the right equipment (dialed!), and the right conditions.
How do you create balance in your life?
Going on river trips is the best way to find balance in my life. Everything just slows down. There exists a certain type of peace when you're on the water that you can't find anywhere else.
What styles (Stio products) are you most excited about this season, and where will you be taking them?
I'm most excited about my Shot 7 Down Jacket because it's an incredibly versatile piece of technical clothing. It's pretty much the only insulating layer I need on the coldest of cold days, yet it still packs small in my touring pack and is low profile enough to let me move unencumbered if I'm swinging an ice tool or ski-boot-scrambling on some chossy Elk Mountain sandstone. If I get lost in Colorado and wander 1500 miles west into some Sierra Cement falling from the sky, I'll stay dry and warm thanks to its outer GoreTex membrane.
What does Let The Outside In mean to you?
Let The Outside In signifies that to truly enjoy being in the mountains and being in all of the outdoor landscapes we love so much, we can't try to fight any of the challenges that Mother Nature throws at us. Instead, if we're well prepared and we're at peace with a little bit of suffering, we'll learn to love those challenges and accept them as part of the adventure we've chosen to embark on.