Tyler Ray

Outdoor advocate, attorney, and backcountry skier


Bridgton, Maine


North Conway, New Hampshire

Tyler is a native Mainer now living just over the border in North Conway, New Hampshire, nestled in at the gateway to the White Mountains raising two boys
(Nelson and Levi) with his wife, Anne. He is the founder of Granite Backcountry Alliance, a non-profit tackling east coast tree density issues in the name of skiing, and owner of Backyard Concept, LLC and Frontyard Law, PLLC, a first-of-its-kind advocacy firm, which means he gets to use the tagline “Business Up Front, Party in the Back”. Seriously. Tyler loves raising his kids in their mountain town because there is never a shortage of microadventures at the ready.

What do you do to create balance in your life?

I left a cushy mountain law firm to break off on my own and form Backyard Concept, an advocacy firm supporting outdoor recreation clients, issues, and initiatives. My work and play are now aligned, and together with family, life is in perfect balance. Most of the time.

What inspiration do you find in the outdoors or what motivates you to get outside?

Being of Finnish heritage, there is a word called SISU of which I learned the concept of at a young age, as there is no direct translation. The term refers to a certain character trait which includes a mix of courage, resilience, grit, tenacity and perseverance. I saw my Father and Grandfather exemplify this term many times over, inspiring me to adopt this guiding ethos in life, which I hope to pass on to my children in the same way, all by setting the example. I’m inspired by new adventures and self-sufficiency, but I’m also motivated to find out how I will respond in the face of a challenge, and how deep I have to dig to overcome seemingly insurmountable odds. Ultimately SISU inspires freedom, and that’s what I find in the outdoors.

What does Let The Outside In mean to you?

I played basketball in high school and it was the first time I experienced being “in the zone”, or what some call the Flow State. I couldn’t miss, be distracted, or thrown off my game. Now, when I'm standing on top of a committing backcountry line, and I drop in making that first uncertain turn, and my instincts quickly take control, I’m in the zone. The Flow State. I’ve Let the Outside In.

How can you inspire others to Let The Outside In?

Experiences in wild places are lifetime memories. Creating opportunities for others to have these moments is vital to create engagement with land, air or water because that person will always want more. The challenge is to see the forest for the trees, embrace the unknown, and, of course, put the damn screen away.