Tyler Ray

Outdoor advocate, attorney, and backcountry skier


Bridgton, Maine


North Conway, New Hampshire

A life-long outdoor enthusiast born in the White Mountain foothills of western Maine in the town of Bridgton. Tyler's firm Backyard Concept, LLC is a professional outdoor advocacy firm specializing in legal, consulting, management, and events supporting players in the outdoor recreation space. BYC is the managing entity and founder of Granite Outdoor Alliance and Granite Backcountry Alliance. Tyler also runs his legal practice, Frontyard Law, PLLC, in the outdoor recreation space, helping clients improve business opportunities and dealmaking in the emerging sector. Tyler’s advocacy practice draws on his 15 years of both business law and non-profit experience and couples nicely with a lifetime of outdoor adventure growing up in the woods of Bridgton, Maine. Tyler has a law degree from Roger Williams University, MBA from Bryant University, and BA from Hobart College. Tyler lives with his wife Anne and their two boys, Nelson (7) and Levi (5), in North Conway.

Top Adventure Bucket-list Objective: Steep skiing in South America!

Life Motto: Time waits for no one.

At Stio we believe balance is the key, how do you practice balance in your day to day life?

Finding balance is hard amidst all the distractions, obligations, and interruptions that happen on a daily basis. Finding time to get outside is the perfect way to clear my head and set the agenda for the day which facilitates understanding what will make it productive and fulfilling. And there's no formula - it always changes - and that, for me, is finding balance. It's an evolution, and that's a good thing.

What inspiration do you find in the outdoors or what motivates you to get outside?

Being of Finnish heritage, there is a word called SISU of which I learned the concept of at a young age, as there is no direct translation. The term refers to a certain character trait which includes a mix of courage, resilience, grit, tenacity and perseverance. I saw my Father and Grandfather exemplify this term many times over, inspiring me to adopt this guiding ethos in life, which I hope to pass on to my children in the same way, all by setting the example. I’m inspired by new adventures and self-sufficiency, but I’m also motivated to find out how I will respond in the face of a challenge, and how deep I have to dig to overcome seemingly insurmountable odds. Ultimately SISU inspires freedom, and that’s what I find in the outdoors.

What does Let The Outside In mean to you?

There's one simple way to get my spirits up: get outside. It's a no fail way to improve my mood, experience new sights, stumble into a new business idea or just plain empty out all the cobwebs. This process of letting the outside in is a beautiful thing - and I rely on it on a daily basis. Doctor recommended!

How can you inspire others to Let The Outside In?

Experiences in wild places are lifetime memories. Creating opportunities for others to have these moments is vital to create engagement with land, air or water because that person will always want more. The challenge is to see the forest for the trees, embrace the unknown, and, of course, put the damn screen away.