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The Story Behind Our Logo

By Stio Mountain on
Stio let the outside in the story behind our logo Jackson, Wyoming whitebark pine

This Arbor Day we’re excited to share the story behind our logo. Here in our backyard, we witness the symbiotic relationship between the Whitebark Pine Tree and the Clark’s Nutcracker that reflects the balanced interconnectedness of nature's perfect design. It's a simple, functional beauty that inspires our design ethos and the clothing we make. As the symbol of our brand, the Whitebark Pinecone serves as a daily reminder that we need to help protect the places we love and every action, big or small, makes a difference.

#LetTheOutsideIn

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