Wyoming-based Stio is close to its roots. As an outdoors brand, it designs technical apparel meant for its hometown of Jackson Hole. As a clothing company, its bold palettes and easygoing designs reflect the relaxed “mountain life” one would find there.

What Patagonia is to The North Face, Stio is to techwear as a whole. Rugged, outdoorsy, and built to take a beating, the brand’s eye-catching apparel is every bit as hardcore as the matte black GORE shells most think of when they think “tech.”

The perfect example: Stio’s Alpha Alpine Pullover Filled with Polartec’s Alpha insulation, what looks like a college kid’s snap fleece is actually a breathable mid-layer stuffed with material designed for US Special Forces. Take it to the office. Take it the Green Zone. Take it on public transportation without someone shooting you the side-eye.

If “chill techwear” becomes a thing, Stio gets all the credit.

Iconic Stio Piece: Pinion Down Pullover

This high-performance quarter zip is from Stio, a company based in Jackson Hole, WY, where snow flurries aren’t unheard of in the summer, so you can bet they know how to stay warm and dry. The Basis Power Wool Zip Neck is a great layering piece that’s breathable and comfortable. Ultra-fine merino wool delivers that silky-soft feel against your skin, while a polyester weave on the outside provides some added  durability. The fabric features something called a “high-efficiency grid backer,” which traps warm air and allows for moisture transfer for faster dry time. What’s more, thumbholes help your sleeves stay in place whether you’re running or cross-country skiing. 

The outdoor lifestyle is about more than sending big lines in the mountains. Luckily, many outdoor-gear companies also make apparel for the in-between moments—the office, the bar, the daily commute—often constructed with the same high-quality, technical materials. 

With just a hint of spandex for stretch, these slim-fit corduroy pants are snug enough to flatter your curves yet don’t sacrifice comfort (you’ll still be able to bend over and not feel constricted). 

It was named one of Powder Magazine's best ski jackets.

Skiers will love that the jacket moves with you, and won't hold you back or feel obtrusive. It offers pit zips, a helmet-friendly and removable hood, and plenty of pockets where you need them. Not to mention it looks sweet!

If your ski wear needs to look amazing and guarantee the highest performance, Jackson Hole based Stio has the perfect gear. Its waterproof Environ Bib provides premium weather protection and the seam sealed shell was created to be super durable. Side zip vents with water-resistant zippers release excess heat on super sunny days and an advanced design makes it easier to move around. Zip hand pockets and a zip thigh pocket provide the perfect place to stash your pass, phone and other on-mountain essentials.