About

The Mountain Life

We create premium, technical apparel for mountain athletes—so we can all do more of what we love.

Our Origin Story

At Stio, we are mountain athletes, supporting all who seek something larger than the daily routine. Since 2011, our crew has been living, skiing, riding, designing, and developing products in our hometown of Jackson, WY, among the Teton Range. Every piece of Stio apparel is created alongside our athletes and adventurers with the goal of tapping into the good times we find outdoors, from endless powder days to alpine hut trips to slow, lazy river floats.

Design Driven

Our mission is simple: to make it easy for you to do more of what you love. We’re mountain athletes, and we know what you need to get out there every day. We listen and collaborate to deliver product and services that exceed expectations. We’re obsessed with the tiny details of daily use and intimately understand the demands of fit, mobility, durability and protection. We’ve thought of everything, so that you don’t have to.

Chase bliss.

It’s an engagement with joy, the rush of blood that reminds us we are alive and free.

The Story Of Our Whitebark Pinecone Logo

In the harsh, high elevations of the Tetons and other ranges across the West grows an unlikely symbol of nature’s persistence and balance: the whitebark pine. Inspired by its simple, functional beauty, we adopted the whitebark pinecone as the symbol of our brand and incorporate that ethos into every garment we make. It's more than a symbol; it's our commitment to the greater ecosystem and the landscapes we love. It represents what we stand for and where we stand. WATCH THE STORY

Stio is apparel we are confident you will live in, in both the epic and everyday moments of your outdoor life.

— Stephen Sullivan, Founder/CEO

Sustainable Practices

Doing the right thing is the framework for our operational foundation. Through our business practices we are committing to driving positive change for people and the planet. LEARN MORE

Our Partnerships

As caretakers of the mountain life, we recognize that it’s our responsibility to help protect the resources that provide it. We’re proud to partner with some tremendous organizations in their missions to responsibly advance outdoor recreation and protect our wild surroundings. LEARN MORE

Quality We Stand By

All Stio products are fully warranted to the original owner against manufacturers’ defects in materials & workmanship.