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The Mountain Life

Here at Stio we live the mountain life every day and it inspires everything we create.

Our Roots

Stio was founded to inspire connection with the outdoors through beautiful, functional products infused with mountain soul. We draw inspiration from our everyday immersion in life here in Jackson Hole: days on local rivers, trails and Teton summits. Technical performance, quality and versatility are hallmarks you’ll find in every piece of apparel we make, be it intended for epic alpine pursuits or the quieter moments of the mountain life.

We Are Caretakers

We live and love the mountain life, and as such see ourselves as caretakers of the resources that provide it. Internally that means we use Bluesign® approved textiles wherever possible, audit our supply chains for best practices, and operate our workplaces responsibly. Externally it means we do our part locally and nationally to advocate for conservation and sustainability.

Outside is for Everyone

We think that outside is the best side and that you can’t improve on nature. It’s good for mind, body and soul, and it’s our responsibility to help enable access for all people, regardless of race, gender, beliefs, background or ability. We strive for inclusion at Stio and in our local and national communities.


Our industry is full of companies doing things the same way they’ve done for years. We’re looking for progress, and that’s reflected in everything from our direct-to-consumer business model, to our distinct, modern take on classic fashion. Yes, we have a few stand-by’s (who doesn’t have a favorite pair jeans they won’t let go of), but we’re also going to bring you freshness, every single season.

Balance is Key

We’re into empowerment and the freedom of choice that comes with it. For us that means work and play, every day. That might mean hitting the Town Pump bouldering comp, dawn patrol on Teton Pass before work, or leading the charge on the family snow fort. It’s fulfilling, experiential life we’re looking for, and balance makes it happen.

The Story Behind Our Logo

The whitebark pine is an intrinsic part of the greater Yellowstone ecosystem and its cone is a reflection of nature's perfect design. Our logo reminds us every day that we need to help protect the places we love and every action, big or small, makes a difference. WATCH THE STORY HERE

Protecting The Places We Play


Sustainable Practices

Here at Stio we are committed to doing the right thing. Learn more about our manufacturing and sourcing practices. LEARN MORE

Our Partnerships

As caretakers of the mountain life, we recognize that it’s our responsibility to help protect the resources that provide it. LEARN MORE

Quality We Stand By

All Stio products are fully warranted to the original owner against manufacturers’ defects in materials & workmanship.