The Story Behind Our Logo

By Stio Mountain on

This Earth Day we’re excited to share the story behind our logo. Here in our backyard, we witness the symbiotic relationship between the Whitebark Pine Tree and the Clark’s Nutcracker that reflects the balanced interconnectedness of nature's perfect design. It's a simple, functional beauty that inspires our design ethos and the clothing we make. As the symbol of our brand, the Whitebark Pinecone serves as a daily reminder that we need to help protect the places we love and every action, big or small, makes a difference.

#LetTheOutsideIn

More Great Content

The Fastest Line In The West
| Video
The Fastest Line In The West
As a former racer and big mountain skier living in the Cowboy State, Ashley knew she wanted to get into skijoring. The races are exciting, but the common ground shared by skier, cowgirl and horse is what keeps Ashley coming back to the sport season after season.
Read article
Cold Smoke & Hot Water
Cold Smoke & Hot Water
A weekend of backcountry touring, skiing and hot springs in Sun Valley, Idaho
Read article
Stio Stories 2020: A Year In Review
Stio Stories 2020: A Year In Review
Our best stories of the mountain life from 2020
Read article