Around the World in Techwear: Every Outdoor Brand You Need to Know
Wyoming-based Stio is close to its roots. As an outdoors brand, it designs technical apparel meant for its hometown of Jackson Hole. As a clothing company, its bold palettes and easygoing designs reflect the relaxed “mountain life” one would find there.
What Patagonia is to The North Face, Stio is to techwear as a whole. Rugged, outdoorsy, and built to take a beating, the brand’s eye-catching apparel is every bit as hardcore as the matte black GORE shells most think of when they think “tech.”
The perfect example: Stio’s Alpha Alpine Pullover Filled with Polartec’s Alpha insulation, what looks like a college kid’s snap fleece is actually a breathable mid-layer stuffed with material designed for US Special Forces. Take it to the office. Take it the Green Zone. Take it on public transportation without someone shooting you the side-eye.
If “chill techwear” becomes a thing, Stio gets all the credit.
Iconic Stio Piece: Pinion Down Pullover