Sierra is a Japanese-American professional skier and storyteller based in the Roaring Fork Valley in Colorado. While growing up in Park City, she competed in moguls and now her ski career has evolved to big mountain and backcountry terrain. She has been an athlete and producer in a handful of films like “Bloom,” “Advice for Girls” and “NISEI” and hopes to make the ski industry a more equitable place through the art of storytelling and community activation. Schlag loves celebratory Sour Patch Watermelons after a bootpack, spending downtime with her knitting needles and giggling around the mountains with her friends.
The transition changed my perspective entirely. When I was skiing moguls, I associated skiing with competition and it took the joy out of it for me. Once I made the change, it brought back creativity and fun while allowing me to push myself on my own terms. I also love how much backcountry skiing connects me to a place and with my ski partners —you need to be so much more present with all the factors that go into traveling in avalanche terrain.
Attending Mountainfilm for the first time completely opened my eyes to the power of storytelling and how much of an impact it can make on an audience. Premiering my first film, “Bloom,” and getting to connect with others in the outdoor community instilled the importance of relatable storytelling for people to feel represented and understood. After finishing making “Advice for Girls,” we began to see the change we wanted within the ski industry. That fanned the flame to keep creating films with stories that people are hungry to see.
Community is everything! Skiing with your friends is the best part of this sport and is core to making skiing so fun. When it comes to creative projects I think about who we are making these films for, and it’s always our community and how we can better represent them in ski media. Plus, gathering everyone under one theater roof is arguably the best part of making films!
I would wake up at a hut with all of my friends in the spring. The avalanche conditions would be stable and we would all head up a boot pack to ski a perfect corn couloir. After skiing we’d head back to the hut, have a charcuterie board and play Codenames for the rest of the night!