The whitebark pinecone represented in our logo embodies a simple, functional beauty that inspires our design ethos and each garment we make. That’s why we developed this tee in collaboration with our partners at the Whitebark Pine Ecosystem Foundation. A portion of each purchase goes directly toward their important work to protect whitebark pine ecosystems. As the symbol of our brand, the whitebark pinecone serves as a daily reminder of our commitment to help protect the places where we play and that every action, big or small, makes a difference. The tee is made with structured, heavyweight organic cotton that wears soft on skin and features a custom logo representing this limited-edition collaboration.
As caretakers of the mountain life, we recognize our responsibility to support organizations and people who share our vision to drive positive change for people and the planet. We’re proud to partner with some tremendous organizations in their missions to responsibly advance outdoor recreation and protect our wild surroundings.
We are committed to building garments that are durable, timeless and continue to perform season after season. Over 50% of our product line incorporates preferred materials, which include organic cotton, recycled materials and responsibly-sourced down. We are committed to growing our preferred materials usage to 75% by 2025 and to completely eliminating PFAS from our garments by 2025.
Our apparel is built to last. As a part of our efforts to reduce waste and keep more gear in the mountains where it belongs, our home-grown gear renewal program allows previously-used items to be traded in, cleaned, repaired and circulated back into use.
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