As a mountain brand, we see the world through a different perspective, rooted in the inspiration that our setting and access provide. When looked at differently, the landscapes and natural playgrounds we call home spark our imagination for the endless interpretations and discoveries yet to be experienced. That sentiment is captured on the center front of this 100% cotton tee, which will wear well and quickly become your favorite layer all year long.
We completely offset the footprint of each order through our commitment to being climate neutral. As part of our mission we value being good caretakers of the mountain life and protecting the places where we play.
We are committed to building garments that are durable, timeless and continue to perform season after season. Over 50% of our product line incorporates preferred materials, which include organic cotton, recycled materials and responsibly-sourced down. We are committed to growing our preferred materials usage to 75% by 2025.
We believe a circular commerce system will design out waste and pollution, allowing for used clothing to be renewed and put back into use. Stio Second Turn™️ is our gear renewal program that allows customers to trade in and shop used apparel.
Mountain PerspectivesWhat makes mountain culture—or, more accurately, who? In our town, it’s the ones who inspire us. The individuals who live day-to-day for getting outside and drive our own passion to grab a friend and do the same.
Take Me To Ski VentureSki Venture is a 110-foot ski hill tucked into the hills of Upstate New York. Set apart by a long history and a unique model of community ownership, this unassuming hill has united skiers of all ages around a common love.
Ski Bum To Living LegendIn this episode, follow along in a day in the life of Utah Photographer Lee Cohen. Stay tuned as new episodes drop all season long.