The whitebark pinecone represented in our logo embodies a simple, functional beauty that inspires our design ethos and each garment we make. That’s why we developed this tee in collaboration with our partners at the Whitebark Pine Ecosystem Foundation. A portion of each purchase goes directly toward their important work protecting whitebark pine ecosystems. As the symbol of our brand, the whitebark pinecone serves as a daily reminder of our commitment to help protect the places where we play and that every action, big or small, makes a difference. The tee is made with structured, heavyweight organic cotton that wears soft on skin and features a custom logo representing this limited-edition collaboration.
We completely offset the footprint of each order through our commitment to being climate neutral. As part of our mission we value being good caretakers of the mountain life and protecting the places where we play.
We are committed to building garments that are durable, timeless and continue to perform season after season. Over 50% of our product line incorporates preferred materials, which include organic cotton, recycled materials and responsibly-sourced down. We are committed to growing our preferred materials usage to 75% by 2025.
We believe a circular commerce system will design out waste and pollution, allowing for used clothing to be renewed and put back into use. Stio Second Turn™️ is our gear renewal program that allows customers to trade in and shop used apparel.
Mountain PerspectivesWhat makes mountain culture—or, more accurately, who? In our town, it’s the ones who inspire us. The individuals who live day-to-day for getting outside and drive our own passion to grab a friend and do the same.
Take Me To Ski VentureSki Venture is a 110-foot ski hill tucked into the hills of Upstate New York. Set apart by a long history and a unique model of community ownership, this unassuming hill has united skiers of all ages around a common love.
Ski Bum To Living LegendIn this episode, follow along in a day in the life of Utah Photographer Lee Cohen. Stay tuned as new episodes drop all season long.