The classic cotton tee gets a conscious upgrade in our new Whitebark Collection, made with 100% organic cotton for exceptional comfort and a lighter environmental footprint. Crisp design and irresistibly soft fabric create a clean yet relaxed look that wears well on casual work days, traveling to a mountain escape or unwinding between adventures. Its robust build holds up to day-in, day-out action that still breathes naturally when layered under a favorite flannel or fleece. The tee features a ribbed collar for rich texture that resists stretch, a side hem cut for ease of movement and an custom woven Pinecone patch-on logo for subtle detail.
We completely offset the footprint of each order through our commitment to being climate neutral. As part of our mission we value being good caretakers of the mountain life and protecting the places where we play.
We are committed to building garments that are durable, timeless and continue to perform season after season. Over 50% of our product line incorporates preferred materials, which include organic cotton, recycled materials and responsibly-sourced down. We are committed to growing our preferred materials usage to 75% by 2025.
We believe a circular commerce system will design out waste and pollution, allowing for used clothing to be renewed and put back into use. Stio Second Turn™️ is our gear renewal program that allows customers to trade in and shop used apparel.
Mountain Perspectives
What makes mountain culture—or, more accurately, who? In our town, it’s the ones who inspire us. The individuals who live day-to-day for getting outside and drive our own passion to grab a friend and do the same.Summer Glading, Winter Riding
Stio Ambassador Tyler Ray tells how the Granite Backcountry Alliance stitched together the partnerships, people and passion to create public access to sustainably-managed glade skiing.Dirty, Cramped—And Nowhere They’d Rather Be
Driven by burnout to leave behind healthcare work and take to their van, Stephen Santiago and Aline Murillo found a path to restore their sense of peace through climbing.